Agriculture in India continues to be the crucial sector in terms of livelihood and employment to the sizable rural population. Despite its dominant role in national economy, it faces the serious consequences of shrinking size of land holding, unfinished land reform, degradation of soil and water resources, inadequate institutional credit and mounting debt, decelerating public investment, shortage of a quality seeds, fertilizers and agro-chemicals, exploitation by middlemen, inefficient tardy procurement policy, adverse terms of trade, capital intensive agricultural operations, low value -addition, environmental, climatic, and other natural calamities and faulty agricultural policies. Thus, in the midst of cumulative and highly exploitative set-up loaded against the farmers, agriculture still is a gamble like activity with no adequate and assured reasonable return. Because of the flawed agriculture model, farmers across India are at the receiving end, trapped in the vicious circle of poverty, pushing the farmers either to live in penury at subsistence level or to end their lives under distress. Farmers’ desperation and endless woes, particularly, in case of marginal and small farmers in India are quite visible even to the naked eyes. It is quite unfortunate that much publicized ‘Swaminathan Report’ is yet to be implemented in its true spirit. According the findings of the latest survey “if given a chance, more than 60 percent farmers in the country would prefer any occupation other than farming” is revealing and eye-opener. But then in the absence of opportunities for non farm-employment, farmers have Hobson’s choice. And, therefore, majority of the farmers in agriculture are not by their sweet choice but out of compulsion. Now there is wide-spread feeling among the farmers that they are being discriminated systematically against the corporate, whose massive loans are waved as non-performing assets and are shown all sorts of assistance and favors. This is largely because the corporate are much more organized and united and there are apex bodies like FICCI and its associates such as ASSOCHAM, NASSCOM and other affiliates like CMSME, CII, and IMC to safeguard their interest. Though there are some farmers associations, like SHGs and NGOs as well to espouse the cause of farmers, yet they are not as organized and potent as FICCI and others. In the ultimate analysis, farmers are price taker and not the price setters of what they produce at their village level, and also agriculture is not linked with domestic industries. In view of plethora of farmers’ problems, an apex body ‘KISAN CHAMBER OF COMMERCE’ on the pattern of FICCI is established so that pro-farmers policies are well drawn pushed and executed to protect the interest of hapless farmers in the country.